Affiliate Disclosure

Last updated: January 2026

12questions.us ("we", "us", "our") is an independent review website covering the top 20 betting sites in the UK. This Affiliate Disclosure explains how our website is funded and how that may relate to the content you read here.

1. Affiliate Commissions

Some of the links on 12questions.us are affiliate links. This means that if you click on a link to a casino or betting site featured on our website and subsequently register an account, deposit funds, or place a bet, we may receive a commission from that operator at no additional cost to you. These commissions are how we fund the operation, maintenance, and ongoing review work carried out on this website.

2. Editorial Independence

Affiliate commissions do not influence our editorial rankings, ratings, reviews, or recommendations. Our reviews and "top 20" lists are compiled based on our own assessment criteria, which may include licensing status, game selection, bonus fairness, payment speed, customer support, and user experience. Operators cannot pay to improve their ranking, and we do not guarantee favourable coverage to any partner. Where an operator does not meet our standards, we say so — regardless of any commercial relationship.

3. How to Identify Affiliate and Sponsored Links

We aim to make commercial relationships easy to spot. On 12questions.us:

• Links within review tables, "Visit Site" or "Claim Bonus" buttons, and operator comparison lists are typically affiliate links.
• Sponsored placements or paid promotional content, where present, will be clearly labelled with terms such as "Sponsored", "Advertisement", or "Ad".
• Outbound links to gambling operators should generally be assumed to be commercial in nature unless stated otherwise.

4. Regulatory Compliance (Great Britain)

As this website is directed at users in Great Britain, we seek to comply with the advertising and disclosure standards set by the Advertising Standards Authority (ASA) and the CAP Code, including the requirement that marketing communications are obviously identifiable as such. We also aim to follow guidance from the Competition and Markets Authority (CMA) regarding online reviews and endorsements, and to promote only operators licensed by the UK Gambling Commission (UKGC).

5. Reader Responsibility

Gambling involves risk and should be treated as entertainment, not a source of income. You must be 18 or older to gamble in Great Britain. Before registering with any operator, you are responsible for reading that operator's full terms and conditions, including bonus wagering requirements, withdrawal limits, and eligibility rules. Offers, odds, and promotions change frequently; while we strive for accuracy, we cannot guarantee that all information on this site is current at the time you read it.

If gambling stops being fun or you feel you may have a problem, help is available free of charge via GamCare, BeGambleAware (begambleaware.org), and GAMSTOP (gamstop.co.uk) for self-exclusion.

Remember: 18+ only. Gamble responsibly.

6. Contact Us

If you have any questions about this Affiliate Disclosure or our commercial relationships, please contact us through the contact page on 12questions.us.